Back in 2020, many people said, "The short video boom is over," but the truth is—in 2025, short video remains one of the fastest paths for ordinary people to achieve upward mobility and change their lives. This is especially true for TikTok, a platform once seen as the "Overseas Douyin," which now covers over 150 countries and regions worldwide, boasts over 1.6 billion monthly active users, and has an average daily usage time of nearly 1 hour.
Can I still operate/run TK even if my English is not good? Before starting, many people have this doubt. After all, as the overseas version of Douyin, TK targets global users, and the language barrier is the first hurdle.
However, there's no need to worry. Although TK is globally oriented, it doesn't require users to be fluent in English. On TK, you can easily scroll through videos, post content, and manage your account even if you don't understand English.
Moreover, TK provides services in multiple languages, including Chinese, Japanese, Korean, and more. You can choose the language based on your preference.
Secondly, even if you do overseas business, you don't necessarily have to be fluent in English. Google Translate, Youdao Translate, and a host of AI tools are very smart now and can fully solve the problem—it's a no-brainer process, just type in the Chinese characters.
So, the language issue is not an issue.
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TikTok is not just an entertainment platform; it's a complete business ecosystem.
First, you need to clarify the format you'll use: Live stream or short video? E-commerce sales or traffic revenue? Independent site or TikTok Shop? Will you be doing KOL showcase e-commerce (Affiliate)?
Once you've clarified the above, you can start your TikTok journey.
Actually, for a 0-base TikTok novice, it is recommended to start with the KOL showcase e-commerce model. You just need to reach 1000 followers, enable KOL privileges, post videos, and link products. It has virtually no cost, only requiring time to build the account. This advantage is unmatched by other models.
- Creator Monetization: Accumulate followers through content and cooperate with brands for advertisements.
- E-commerce Sales: TikTok Shop connects videos, live streams, and the shopping cart, creating a full-loop closed ecosystem.
- Traffic Distribution: Small and medium-sized brands use TikTok to quickly open up overseas markets.
- The reality is that many people are interested but give up halfway for 3 reasons:
1.Lack of direction — they don't know what content to create.
2.Low efficiency — they spend a lot of time fumbling around.
3.Lack of resources — especially KOL collaborators and hot-selling products.
- In this article, I will take you through building a TikTok account from 0 to 1, and then progressing from 1 to 100, making it a project that can continuously generate income.
- I will intersperse some of my personal efficiency methods to help you avoid detours.
Why is 2025 still the golden age for TikTok?
Before diving into the practical steps, you need to figure out one thing: Is there still an opportunity on TikTok? The answer is: Yes, and the opportunity is huge.
1.Global Short Video Landscape
2.Instagram Reels, YouTube Shorts, and TikTok are the three major global short video platforms, with these differences:
- YouTube Shorts is more focused on knowledge and long-tail content.
- Instagram Reels relies on social circles and visual content.
- TikTok relies on its algorithm, pushing interest-based recommendations to the extreme.
3.TikTok’s content distribution mechanism determines that even a new account, as long as one video goes viral, could be seen by hundreds of thousands or even millions of users globally.
4.Mature E-commerce Ecosystem
5.According to Insider Intelligence data, TikTok Shop's global GMV (Gross Merchandise Volume) has exceeded $20 billion in 2024, and is expected to double in 2025.
6.Especially in Southeast Asia, the UK, and the US, TikTok has become one of the main channels where users place orders directly.
7.Opportunities in Emerging Markets
8.Many people only focus on the US, but the TikTok markets in South America, Africa, and the Middle East are growing faster. These regions have lower competition and higher content demand, making them excellent opportunities for new accounts to cold-start.
TikTok Practical Guide for Beginners (0-1 Route)
Below are the Seven Major Stages I've summarized, with details and tips on avoiding pitfalls for each step.
① Account Preparation
- Registration Method: It is recommended to register with a Gmail or Outlook email for easy management later.
- Network Environment: Select the IP and time zone based on your target market (e.g., use a UK environment for the UK market).
- Language Settings: Keep consistent with your target audience to prevent the algorithm from distributing content to irrelevant people.
- Nurturing Techniques (Yang Hao): For the first 3–5 days, watch more videos in the same niche, interact more, and don't rush to post content.
- Pitfall Warning: Do not frequently change your profile picture and nickname. New accounts should not post hard-sell ads directly.
② Positioning and Content Strategy
- Niche Selection Formula: Interest (what you like to do) + Demand (market hotness) + Monetization (product or advertising value).
- Research Methods: 1. Search keywords on TikTok to see video views and engagement; 2. Observe the video types and posting times of popular accounts; 3. Record frequently occurring hashtags and themes.
- Case Comparison:A chose the fitness tips niche, gained 500,000 followers in 3 months, and received brand advertisements.B chose niche content with no monetization value, only gained 2,000 followers in half a year.
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③ Content Creation and Production Skills
- Video Topic Formula: Trend replication + Localization adaptation; Life documentation + Plot twist; Knowledge tips + Scenario-based display.
- Editing Rhythm: The first 3 seconds must be attention-grabbing (use a question, exaggerated action, or a conflicting scene).
- Subtitles and Music: Use TikTok's trending music chart to select music, and it is recommended to add keywords to the subtitles.
- Tool Tip: I personally use a creator operation tool to check trending videos and music trends in advance, which increases the success rate of topic selection.
④ Posting and Optimization
- Posting Time: US market: 6–9 AM and 7–10 PM (local time of the target user).
- Hashtag Strategy: 1–2 broad trending hashtags + 2–3 niche/specific hashtags.
- A/B Testing: For the same topic, try different covers and captions to see which one gets higher views.
⑤ Follower Interaction and Content Feedback
- The comment section is a treasure trove for topics. Reply more, ask questions more, and guide the audience to secondary interaction.
- Collaboration and Mutual Promotion: Find accounts in the same niche for mutual promotion; sometimes this is more effective than advertising.
- When looking for benchmark accounts, I make good use of tools, such as KOLSprite, to analyze the account’s posting frequency, engagement rate, and average video score to determine if it’s a suitable benchmark.
- For example: My capacity is to post 3 videos a week, so I won't choose an account with a very low posting frequency, because the speed of catching up on trends is too slow and not suitable for me to imitate.
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⑥ Monetization Exploration
- Affiliate Commission (Affiliate)
- In 2024, US video sales accounted for 57% of the total GMV. Among video GMV, sales generated by KOLs accounted for 90.4%. This highlights the importance of KOL e-commerce in the current TK ecosystem!
- Mature KOL placement teams understand how to replace human memory with SOP (Standard Operating Procedure) and use tools to increase efficiency.
- This complete SOP avoids the tediousness of manually screening KOLs, allowing more time for communication with KOLs, which increases the chance of creating more viral products.
- Here is a demonstration using the TikTok operation tool KOLSprite:Step 1: Use the plugin to collect KOLs.Step 2: Go to the web-side favorites to analyze the data of the selected KOLs (mainly looking at views, engagement rate, etc.).Step 3: Filter and uniformly contact them.
+- Brand Advertisement Cooperation
- Selling Your Own Products
- Live Stream E-commerce (available in some markets)
⑦ Advanced Playbook
- Multi-account Matrix (different niches or different regions).
- Viral Series Creation (post 5–10 videos on the same theme consecutively).
- Cross-platform Traffic Diversion (TikTok → Instagram/YouTube).
Advanced Methods (1-100)
- Viral Replication: Viral videos can be re-created by changing the background, music, or storytelling style.
- Multi-account Matrix: One person can manage multiple accounts, cross-promoting content to mitigate the risk of a single account failure.
- Ad Placement: Use TikTok Ads Manager to test with a small budget to see which creative material converts well, then scale up the ad spend.
- Efficient Product Selection: I combine TikTok Shop's best-selling list with KOLSprite's plugin filtering feature to find products whose sales have surged in the past 30 days, then immediately film a video to test them.
Common Pitfalls and Hazard Avoidance Guide
- Violating Content (copyright, sensitive topics).
- Frequent account violations leading to suspension/ban.
- KOL collaboration data fraud.
- Slow cross-border logistics and difficult after-sales service.
- Blindly chasing hot trends, leading to confused account positioning. Therefore, it is necessary to make good use of hashtag analysis, as some audience-specific and scenario-specific words are more effective for account operation. If you are interested in this part, we can discuss it next time.
- #tiktokmademebuyit #amazonfinds #amazonmusthaves: Everyone should check out how cross-border e-commerce sellers promote their products with these words and expand on them yourself.
Action Recommendations
The opportunity on TikTok still exists, but it won't last forever.
If you start now, even if you only spend 1–2 hours a day and persist for 90 days, you will see a change from 0 to 1.
If you want to find suitable KOL collaborators, grasp trending topics, and discover hot-selling products faster, the methods I usually use are not complicated; diligent people will naturally find them.
The TikTok operation tool "KOLSprite" mentioned in the article is available for free by clicking the link below.
https://www.kolsprite.com/
The opportunity always belongs to those who act first.
Start your account today, and three months from now, you could be the protagonist of a story others envy.
